In days past, you couldn't call yourself a true Brit unless you'd waited for the six o'clock news to end to catch the weather forecast for the week ahead. These days, more people than ever are pulling out their phone and launching an app. The BBC is keen to reinforce our obsession with unpredictable climates and mobile phones, announcing today that its official iOS and Android weather apps have become its fastest-growing mobile properties, with over 8 million downloads since their launch just over a year ago. According to the Beeb, users love to whip out our mobiles first thing in the morning (7am being the most popular time), with Friday the most popular day, as people attempt to plan for the weekend. In the near future, the BBC says it will add detailed weather warnings to the app, giving you an even firmer excuse for staying indoors with the cats.
Filed under: Cellphones, Internet, Software
Via: BBC Media Centre
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