Wednesday, October 1, 2014

NFL Sunday Ticket stays on DirecTV for the next eight years


Wondering if the NFL would take its supersized Sunday Ticket viewing package to another provider, or even to an internet company like Google? You can stop now -- the league and DirecTV have "extended and expanded" their exclusive agreement for an unspecified number of years. According to Darren Rovell, it's an eight year deal worth some $1.5 billion annually -- more than the previous four year agreement that cost DirecTV about $1 billion each year. The big takeaway here? Things are staying mostly the same, and AT&T's agreement to purchase DirecTV is still on. This season DirecTV changed up its marketing for Sunday Ticket streaming to target apartment dwellers and college students that can't get satellite dishes, but it's not spinning to a true online-only offering yet.


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Source: Darren Rovell (Twitter), DirecTV


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