Love your morning coffee break, but hate having to wait in line amongst the masses? Well, Starbucks will allow you to skip the line entirely with its new app. Just place your order via that trusty smartphone, and you'll be able to walk in and pick it up. Of course, the company's mobile software sorts payments too, which certainly helps expedite the process. What's more, plans for a delivery option are in the works for folks who belong to its loyalty program -- but only in select markets. "Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily," CEO Howard Schultz said. "That's our version of e-commerce on steroids." The new version of the bean-slinging mobile app is set to arrive in December, beginning with Portland, Oregon before a nation-wide rollout in 2015.
[Image credit: Jason Alden/Bloomberg via Getty Images]
Source: Advertising Age
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