Twitter has a bit of a growth problem. A big part of that problem isn't just getting new people to sign up, but getting them to stick around. Apparently there are 500 million "logged out" users on the service. Getting those people to resurrect their accounts will be hard. But the company is hoping prevent new members from ending up in the same place. It's looking to hook people from moment one with a new onboarding process and "Instant Timeline." First up, Twitter is going to remove many of the existing steps in the signup process, and there will even be an explicit explanation of the value the social network provides. But really the big news is the step where new members will be asked what topics they're interested in. Twitter will then instantly populate their timeline with relevant accounts.
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Obviously this lowers the barrier to entry. Rather than having to go out and find companies, or public figures you care about on your own, Twitter will simply bundle those accounts for you and deliver their tweets to you from moment one. Of course, there will also be an address book import step, for finding your friends.
During Twitter's analyst day conference there was also talk about future plans for features and even completely new apps. For one, there's been talk about expanding the use of Direct Messages. The idea would be that you could DM someone a public tweet and have a private conversation about it. The company is also planning to bring real-time video capture and editing to the Twitter platform proper. That means, rather than have to fire up Vine first, you can simply hit record from within the Twitter app to post video.
That doesn't mean that Vine is withering however. The company also plans to build many more standalone apps to help expand its ecosystem.
Filed under: Internet, Software, Mobile
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