Forget tracking your steps and sleep -- the next generation of wearables will have to do a lot more to get your attention. And that's a lesson InBody, a company that's been in the professional health tracking market for over twenty years, is taking to heart. At CES Unveiled, it unveiled the $179 InBody Band, one of the first wearables to focus on measuring your body composition (your body fat compared to your lean tissue). That's something Jawbone's upcoming Up 3 band will be able to do as well, but InBody reps tell me its experience in the health market among professional athletes and gyms will give it a leg up when it launches in the first quarter.
The InBody Band felt like just about every other wristband on my wrist. It was a tad too bulky, and a bit difficult to snap into place. But once everything was settled, it managed to get a quick body composition reading (I was using a band tied to one of the company's reps, so I couldn't tell if it accurately measured my porkiness). While its nice to see wearable companies striving harder to be different -- you can be sure many others will join JawBone and InBody later this year -- something complex like body composition feels like an even harder sell for general consumers, who've just gotten used to tracking their steps.
[Edgar Alvarez contributed to this report.]
Filed under: Wearables
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