Monday, January 19, 2015

YouTube's first Super Bowl halftime show may beat what's on TV


If you've seen enough Super Bowls, you know that the halftime show is usually your cue to step away from the TV -- unless you really like aging rock bands and lipsyncing pop stars, that is. YouTube is clearly aware that a lot of people tune out, as it's preparing to host its first-ever halftime show on February 1st. The live internet event will have YouTube stars like comedy duo Rhett and Link, EpicMealTime's Harley Morenstein and Freddie Wong performing everything from stunts to fake Super Bowl spots. It's too soon to tell whether or not the stream will become a yearly tradition. Between this and the usual flurry of ads, though, you may find yourself watching everything but football during the the big game.


[Image credit: Rhett and Link, Flickr]


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Via: Bloomberg


Source: YouTube Official Blog


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