Saturday, February 28, 2015

Bjork's next music video is made for virtual reality


Let's say for a moment that the experimental Oculus VR movies that came out of Sundance didn't do anything for you, but that Icelandic songwriters totally float your boat. You're in luck because Björk's upcoming video for "Stonemilker" will be available for Oculus Rift, according to an interview with Fast Company . She says that the platform is "almost more intimate than real life" and finds it exciting in general, citing its "crazy panoramic" abilities. Don't go thinking this means she'll release an entire album for it, similar to what she did with 2011's Biophilia being released as an app, though:



"I only did that album because I felt like I had content that made sense, that could relate to the technology. It can't just be working with the gadget for the sake of the gadget. But also it's about budgets. You can do apps cheaply. Apps was kind of punk, actually. It was like starting a punk band again. Filming for Oculus Rift is not."



One other way you can see her work in virtual reality is at the Museum of Modern Art's retrospective of her career, which opens March 8th in New York. What's more, Björk says she's keeping her new album off of Spotify because, well, in her words streaming music "seems insane." Her reasoning is that, like Taylor Swift's, it's about respect for music, not particularly the financial aspect. Should you want a deeper look inside her brain, be sure to hit the source link below.



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Via: Pitchfork


Source: Fast Company


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