Thursday, February 19, 2015

CNBC: YouTube is set to launch a subscription model for ad-free videos


YouTube is working on a subscription service other than Music Key, according to CNBC , and it's apparently launching within a few months. This paid option will reportedly scrub all ads off videos and is the same service YouTube has started pilot testing in 2013 for 99 cents a month. The news outlet said this piece of news came from Robert Kyncl, YouTube's head of content and business operations, at the Code/Media conference. During the event, he also talked about how providers who've been testing unskippable ads within the past three months saw their annual revenue rates grow by 70 percent. If that's the case, we wouldn't be surprised if more "YouTubers" jump at the opportunity when it becomes widely available, making subscription look more desirable to some watchers, in turn. As to how much the subscription will cost and what other features will come with it, we'll just have to wait and see: Kyncl said YouTube's still "fine-tuning the experience" at the moment.


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Via: Recode


Source: CNBC, Reuters


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