For a company that's embedded itself so thoroughly in the fabric of modern communication, Twitter sure is having trouble getting more people to use it. The company just released its latest batch of quarterly financials, and while it handily generated more revenue and earnings per share than Wall Street analysts expected (think $479 million in revenue over the past three months), it's still not picking up new users as fast as everyone wants it to. This past quarter saw total user numbers surge to 288 million - that's a 20 percent leap over this time last year, but only an increase of about 4 million users since Twitter's latest info dump. Curiously, it looks like nearly all of those new users came from outside US borders, making this quarter the first with negligible US growth since Twitter's IPO.
Dick Costolo must be thrilled.
These past few weeks have been busy ones for Twitter, and you can't blame some cynics for looking at everything the company announced as a way to deflect criticism of its slowing user growth. It's going to push Promoted Tweets into apps it doesn't own. Its video subsidiary Vine launched a spin-off for kids (and we're still not really sure why). It finally brought group messaging and video recording to Twitter proper. Hell, just yesterday, word of a partnership between Twitter and Google conveniently surfaced that would make the full social firehose more visible in search results early this year.
Developing...
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