Monday, March 2, 2015

Here's another decent slim smartphone from China, but it won't be cheap


This wouldn't be the first time that Gionee's released a 5.5mm-thick phone. Following the aptly named Elife S5.5, the Chinese company is back with an LTE refresh model that's confusingly dubbed the Elife S7, which manages to retain the same slimness (read: not 7mm-thick), the standard headphone jack and a lighter weight of just 126.5g, while packing some nice upgrades. First of all, you get a slightly bigger 5.2-inch 1080p AMOLED screen, along with a similar 1.7GHz octa-core MediaTek chipset with 2GB of RAM, but enhanced with 64-bit computing, multi-mode LTE radio plus dual Micro SIM slots. And yes, the phone runs on Android Lollipop with Gionee's customized UI. There's also a more generous 2,750 mAh battery -- a notable jump from the S5.5's 2,300 mAh that had us frustrated.


As with many flagship Chinese smartphones these days, the Elife S7 comes with a pair of seemingly nice cameras: 13 megapixels on the back and 8 megapixels on the front, both of which support the usual beautification tricks. Similarly, Gionee has joined the local crowd to emphasize its phone's HiFi audio experience that's provided by an unspecified audio chip (192kHz sampling rate, 24-bit processing, -105 dB signal-to-noise ratio, -90 dB total harmonic distortion), along with the bundled "professional" earphones. Material-wise, you still get glass on the back of the phone along with an aluminum alloy frame, but the latter's been given a groove all the way round to provide a better grip.


The only letdown is perhaps the price: €399 or about $450. That's relatively steep, especially when you're stuck with just 16GB of internal storage. Just to compare, the even slimmer Vivo X5Max only costs an extra $40 and lets you add a microSD card, so hopefully Gionee will consider larger capacity options without bumping the price by too much. The S7 can already be pre-ordered in China ahead of its March 18th launch, which will be followed by its India launch on April 3rd.


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Source: Gionee (Chinese), JD


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