When Apple announces it's going to hold a "spring forward" event the day after daylight savings time begins, that can only mean one thing: We're going to hear more about the famous Apple Watch before it goes on sale next month. Actually it means something else too. A few sleep-deprived Engadget editors have made the trek to San Francisco to cover the keynote live, because you know a lost hour of sleep ain't gonna stop us. And by all accounts, it should be a pretty newsy day indeed. I mean, just think of all the things we don't know about the Apple Watch: its battery life, fitness features, what day it's going on sale, and how much that fancy gold edition is going to cost. We're here for answers, folks, and we suspect we'll know a lot more by the time Tim Cook leaves the stage today. For now, just settle in and leave the hard work to us: bringing you all the news as it's breaking.
Live from Apple's 'spring forward' keynote!
March 9, 2015 1:00:00 PM EDT
Hello, hello! We're live from San Francisco's Yerba Buena Center. I'm seated here with Michael Gorman, our editor-in-chief, on my left, and Chris Velazco, our senior mobile editor, on my right.
I'll be running our liveblog today, with Mr. Gorman on photos and Sir Velazco doing color commentary.
In case you were wondering, yes, I've actually been knighted, and yes, it's as great as it sounds.
We're not exactly up against the stage here, but we've got a clear shot of the stage, and Michael's shooting with a honking 70-200mm zoom lens, so we should be all set.
Pretty cavernous space we're in here, especially compared to the events at Apple's Cupertino campus, which have a much cozier feel.
Great acoustics too. Maybe U2 will show up again?
Or maybe Muse! If we're really lucky, we just might get another sincere/awkward finger-touch moment.
Lights dimming! Let's do this!
Apple's opening with a video, as it often does. A video of Apple Stores around the world, it looks like.
The uniformity of Apple Stores is almost as comforting as, say, McDonald's. The store on Fifth Avenue feels like the store in Barcelona, which feels like the store in Hong Kong.
Lights up, Tim Cook, big applause.
"What you just saw in that video was the opening of our latest store."
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