Spotify has been chipping away at the problem of choice for years now. When you have instant access to so many millions of albums at some point you cross over from being a perk, to being a hindrance. Its latest effort to expose people to new music and find the things they want is based around building automatic playlists based on the time of day and mood, not unlike Google and Rdio. But, unlike those services, Spotify isn't limiting itself to music. The company also announced that it would be adding podcasts and video content to its platform.
Developing...
The new Spotify "platty", as Abby Jacobson of Broad City calls it, is about feeding up the content you want as you want it without you having to actually dig through its seemingly bottomless library. Rochelle King, the VP of user experience and design at Spotify demoed how it works by walking us through her morning. Basically as she moves through her day, she swipes through playlists that are created dynamically just for her. That includes mixes specifically to rouse her from bed, songs to sing in the shower and when, she begins commuting, a daily dose of news from PRI through the newly added podcast feature.Filed under: Home Entertainment, Software, HD
0 comments:
Post a Comment